Creative Content Marketing: From Strategy to Execution, Natalie Henley

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ClickZ Live case study

Company: ClickZ Live

Published: 15 May 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



Content marketing has become a buzzword, with Google pushing marketers to create compelling content in order to be found. However, marketers are quickly realizing that producing content is a long-term process in which they are rewarded for quality. In addition, marketing efforts need to be predictable and repeatable.

This session will offer tips for creating a content strategy, developing and producing winning content, and achieving client buy-in. You will learn how to:

  • Develop actionable personas.
  • Generate content that resonates with your target audience.
  • Differentiate between content strategy and content marketing.
  • Develop models for predicting content success.
  • Create content at scale.
  • Amplify content effectively.
  • Get your client to invest in content.

Natalie Henley, Vice President, Volume 9 Inc.