Content marketing has become a buzzword, with Google pushing marketers to create compelling content in order to be found. However, marketers are quickly realizing that producing content is a long-term process in which they are rewarded for quality. In addition, marketing efforts need to be predictable and repeatable.
This session will offer tips for creating a content strategy, developing and producing winning content, and achieving client buy-in. You will learn how to:
Natalie Henley, Vice President, Volume 9 Inc.
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