Creating a unique digital experience for every consumer

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Acquia case study

Company: Acquia

Published: 19 August 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



What is required in digital marketing today is the right message, to the right customer (segment), at the right time (context). Personalisation on the web can be split into several categories, and we will review each, including an overview of what is required for implementation.

This eBook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.