Creating, Managing and Optimizing Your Paid Media, Lisa Raehsler

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SES case study

Company: SES

Published: 14 July 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)



This session aims to bring you up to speed on the state of the art of paid media, we will show you how to write the greatest ads, how they test more quickly and effectively, and how to truly optimize your PPC campaigns.

  • How to build an effective paid media campaign across paid search, display, programmatic and more
  • Analyzing spend vs ROI to ensure your money is being spent on the right channels
  • Learn how to create and optimize PPC ads that work: Next-Gen Ad Creative & Testing Techniques
  • Creating landing pages that work

Lisa Raehsler, Founder, Big Click Co.