Content Marketing Tactics from the Trenches: How to Execute a Blog & Social Strategy, Miranda Miller

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SES case study

Company: SES

Published: 13 June 2013

Business Area: Search Optimization

Format: Portable Document Format (.pdf)



Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:

  • Develop a framework for creative and efficient content creation
  • Find resources and ideas where others cannot
  • Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
  • Apply SEO and social media optimization principles to amplify content reach and engagement

Speaker: Miranda Miller, SEW Columnist

SES Toronto 2013