Content is clearly king. Across markets and personas, people have an insatiable appetite to consume information. That passion to learn is the fuel of content marketing. Valuable content spreads like wildfire – providing opportunities for the brands behind the content to capitalize on their blogs, white papers, infographics, webinars, and slide decks. This guide takes a practical look at exactly how to deliver measurable, significant conversions for each of the major categories of content. Beyond the narrow view of dumping your content, behind a lead capture form, there exists creative ways to up-sell and cross-sell content to convert your audience’s attention into business results. For each category of content, we give you a couple of tactics – letting you get your feet wet with one before jumping into another. Everything here is designed to deepen engagement and participation with your brand while providing you with measureable results from your content marketing initiatives – driving qualified leads & sales for your organization.
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