The Company Buying Journey (the CBJ) focuses on a company as the customer rather than an Individual. This new approach will help you forge stronger relationships with your customers by meeting their needs throughout each phase of their journey.
How is th CBJ different?
The best way to meet your customers' needs is to put yourself in their shoes. You need to develop the right content and connect with them as they walk through each phase of their journey. That's what the Company Buying Journey is all about.
Read how to make it work for you in the attached e-book.
Build strong relationships and improve your performance.
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