Customers expect a seamless, multichannel experience which anticipates their needs and wants. That is why choosing the right web CMS is so important, and about much more than just content management. It is now just one type of technology you need to consistently deliver an excellent customer experience.
This paper highlights the criteria - both from the marketers' and the IT/developers' perspective - that today's organisations should consider when selecting a new web CMS as part of a broader customer experience management strategy. Read to find out the most important capabilities your web CMS must deliver to your customers.
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