How to choose the best CMS for customer experience management: a guide for both marketers and developers

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Sitecore case study

Company: Sitecore

Published: 28 July 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Customers expect a seamless, multi-channel experience which anticipates their needs and wants. That is why choosing the right web CMS is so important, and about much more than just content management. It is now just one type of technology you need to consistently deliver an excellent customer experience.

This paper highlights the criteria, both from the marketers' and the developers' perspectives, that today's organisations should consider when selecting a new web CMS as part of a broader customer experience management strategy.

Read to find out the most important capabilities your web CMS must deliver to your customers.