Bad Push Guide

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Urban Airship case study

Company: Urban Airship

Published: 26 February 2014

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)

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Overview:

With push, customers give you permission to interrupt their day. And if you abuse this privilege, customers will delete your app faster than you can say Bad Push.

Don't believe us? We turned to Twitter to find out what real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we've seen it all. And we want to help you get it right.

Download now to uncover 14 mistakes of Bad Push

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