The B2B Search: Make Scientific Lead Generation Practical

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Frontiers Digital case study

Company: Frontiers Digital

Published: 12 August 2014

Business Area: Search Optimization

Format: Portable Document Format (.pdf)



It is not a secret: Search is the most important online marketing channel for B2B in China.

According to the 5th Chinese SMB Internet user adoption research report published by The China Internet Network Information Center (CNNIC) in Jan 2013, 23% of the Chinese small to medium businesses had invested in Internet marketing. CNNIC also found that among all the online marketing channels, the most popular choice was search engines, which had been used by 53.2% SMB in China.

This white paper seeks to provide the readers with an insight of how B2B search engine marketing should be practiced in China.

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