The state of B2B content marketing

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Brightcove  case study

Company: Brightcove

Published: 01 April 2014

Business Area: Email Marketing

Format: Portable Document Format (.pdf)



This annual review explains how B2B marketers spent the year marketing their content. In 2013, the biggest challenged they faced was producing enough content to be able to market through various channels.

"B2B marketers are spending 33% of their marketing budgets on content marketing"

With 91% of B2B marketers using content marketing and more than half planning to increase their content marketing budget over the next 12 months, it's no wonder that it is important to get it right.

This report ends with a profile of the best-in-class B2B content marketer to help you make sure your budget is well spent.