The Authoritative Guide to Call Tracking and Local SEO

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Convirza case study

Company: Convirza

Published: 28 January 2014

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)



Does call tracking harm local SEO? You bet...if it's not done right. Your NAP gets all screwed up...if call tracking isn’t implemented correctly.

If implemented correctly, call tracking is the local marketer's best friend.

Current opinions have raged on both sides: this white paper explains the issues and offers a solution.

Download to learn:

  • Studies, use cases, and what local SEO experts say about call tracking
  • 7 ways to use call tracking without harming local SEO
  • How reckless call tracking harms local SEO
  • Code snippets and technical details to implement call tracking appropriately