Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic, Grant Simmons

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SES case study

Company: SES

Published: 11 September 2013

Business Area: Search Optimization

Format: Portable Document Format (.pdf)



Unless we're referring to the horse whisperers or Mr. Ed, we often defer to the authoritative information of a trusted source as "from the horse's mouth", so our initial diagnosis tools should naturally be from the most trusted of sources, Google & Bing. Their Webmaster Tools offerings are similar in their differences, and both offer valuable insights into page / site / content optimization, without falling victim to "hoof in mouth" syndrome.

  • Overview of the main diagnostic areas of GWT & BWT
  • Bing's Diagnostics & Tools: Including SEO Analyzer
  • Google's Search Appearance: Including HTML Improvement
  • Checklist of good, bad & very ugly (with examples)
  • Sitemap insights
  • Crawl before you can walk (or trot) - crawl insights from the horse's mouth originated from a check of a horse's teeth to verify age... find out how to check a site's teeth for SEO health!

Speaker: Grant Simmons, Director of SEO and Social Product, The Search Agency

SES San Francisco 2013