6 Aspects to Test for Successful Display Campaigns

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AdClarity case study

Company: AdClarity

Published: 12 February 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)



The online display ecosystem is constantly changing, improving, and growing. Currently, it is worth over $20 Billion. Setting up your own campaigns for success is a must in this fiercely competitive market. You must test 6 aspects of each campaign, and this resource will show you how.

  1. Your offering must be the right product/service/promotion at the right time. You must test it against the offering of your competitors.
  2. The content and attractiveness of your ads is very important. Colors, messaging, designs, file types – you need to test all of them.
  3. Your landing page or website must also be optimized for a successful campaign.
  4. Your target audience must be tested – are you directing your campaign to the right personas in the right locations at the right times?
  5. Your placements are critical – which publishers will yield the best success for you campaign?
  6. Your tracking and statistics can actually work against you – test which ones improve your ROI.

This white paper will explain the importance and show you how to test these 6 elements to ensure that each campaign is a successful one.

To get your share of the $20 Billion pie – this is a resource you can’t afford to miss.