Digital marketing has played an important role in today’s business. Digital Marketing Institute defines digital marketing as ‘a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement’. One of digital marketing’s channels is performance marketing.
The concept of performance marketing, best known as affiliate marketing, has been known for many years. Insurance or real estate agents, for example, are working on commissions based on performance.
Affiliate marketing is a business model in which the earnings are based if there are results only. Hence the businesses do not have to make initial investment and pay when a sale is confirmed. Affiliate marketing significantly contributes to the success of the giant online retailers such as amazon.com, Apple, and Staples. Download article to keep reading.
Author: Andy Khen, Group Director of E-Commerce & Distribution, Swiss-Belhotel International
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