Adapt marketing for multiple devices

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Sitecore case study

Company: Sitecore

Published: 23 September 2013

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)



Customers interact with companies across multiple channels, highlighting the need for appropriate displats for each device.

Responsive Web Design (RWD) delivers HTML content to a device whilst the device decides how to display it. However, RWD has a number of limitations, including poor performance and greater cost.

This paper explores an alternative, adaptive design, which separates content and display to increase flexibility. Read to find out more.