Data-Driven B2B Lead Generation

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BusinessOnline case study

Company: BusinessOnline

Published: 31 January 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Lead generation is the lifeblood on which most B2B businesses are built and sustained - but traditional techniques have become anemic when it comes to producing quality leads.

With the generally accepted rule-of-thumb that acquisition costs 5 to 7 times that of retention, the pressure is on for marketers to place "acquisition bets" wisely to avoid costly missteps, generate profitable ROI and optimize marketing budgets.

In this whitepaper, we take a look at how data and analytics can transform into value and help to catalyze a marketer's lead generation efforts.

By leveraging data – and taking a few baby steps forward, B2B lead generation can become a consistent pillar of B2B marketing success.

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