Marketers have a love-hate relationship with big data. On one hand, big data is seen as the future, and big data marketing budgets are rising. On the other, many marketers see the big data revolution as a myth: isn't marketing about creativity and storytelling, not fact-based decision making? Many companies struggle to fit big data into their existing marketing activities, but questioning the value of big data is akin to telling the emperor that he's not wearing any clothes.
How can you manage this love-hate relationship and win in the era of big data? Attend this session to learn how to:
Sylvia Ng, PMM (SMB Online Marketing Data Lead), Google
More from ClickZ Live